Nike x Oakley

In an era shaped by internet memes, shared cultural references, and digital communities, we wanted to bring a playful, self-aware twist to this fan-made project.

Our ambition was to bridge virality and brand identity, drawing from the visual language of video games in the age of GTA VI, animated comics, and science fiction.

By colliding these larger-than-life digital worlds with an unexpected analog, real-life dimension, we created a cinematic universe where pop culture, humor, and brand storytelling meet.

A playful exploration of how brands can become part of the cultural conversation without losing their identity.