Montale — The Legend

For a brand as singular as Montale, we went back to its origins to rediscover and reconstruct its founding myth.

A journey into the very essence of the brand, exploring its precious raw materials, its genesis, and its unique connection to the Arabian thoroughbred — a symbol of power, elegance, and freedom.

More than a story, this founding legend became the creative compass for an entire brand universe, guiding every production, from institutional films to social media, from editorial narratives to audiovisual content.

This vision even took over Times Square in New York City, with a large-scale anamorphic installation designed to exploit the unique geometry of the location, creating the illusion of a Montale fragrance bottle emerging from the screen into the real world.

By weaving a consistent mythology across every expression of the brand, we transformed individual productions into chapters of a larger story.

One origin. Endless stories to tell.